"Boss, you know that my plan will make us an absolutely unheard amount of money, and it's by far the best plan offered this week!" JB Lynfield exclaimed excitedly. Mateo Garcia, division manager, replied, "Yes, your statement is technically true. However, your plan has no data or facts, and the other two plans specified gains of 15 and 22 percent, respectively, and, as you know, they were submitted last week." JB was displaying to sell his position.

Framing effect

Explanation: When an argument or point is presented without real fact, evidence or basis but rather presented in other to induce a cognitive bias based on method of presentation especially the choice and content of what is said either negative or positive content or terms. Negative terms presents a negative frame and hence induce a negative belief while positive terms induce a presents a positive frame and hence induce a positive belief.

JB was displaying a framing effect with positive connotation to sell his position.

there are no options provided but you can choose among the following gender-neutral pronouns: zir, hir, eir, vis, tem, eir.

in the normal course of maintaining a pronoun-antecedent agreement, we could have used the words his or her but since we are also required to use gender-neutral language, we need to replace it with its equivalent gender-neutral pronoun.