Allison is attending a seminar where the presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. the presenter provides a rational and factual explanation for why the investment is profitable, even though there are risks involved. alison finds the presenter’s idea compelling and decides to invest. the way the presenter persuades allison to invest exemplifies:

   Central route to persuasion

Explanation:  In this case, the presenter used a central route to persuasion, so he cited information from the content itself, pointing to the benefits of a potentially profitable investment. The presenter did not hide the possibility of great risk, but this is why this is an example of a central persuasion route, since listing all the content directly, without any peripheral routes, and outlined the advantages and risks, managed to persuade potential customers to invest their money. Although all cards are on the table, both potential profit and risk, the information presented by the presenter is strong and convincing, the topic has interested the audience with its strength and relevant information, which can, as in this case, persuade the customers decisively even though there is a risk.

this is an outline for the decisions that frankie is going to make

opportunity cost

willingness to buy

price or quality

of course, there could be many economic strategies that should be considered important while making decision. opportunity cost is the foremost significant factor while considering any economic option. when you buy something, you should know how much you are forgoing for this product. indeed, you could buy something different with this measure if you changed your mind. willingness to buy shows how much surplus you are earning while making a decision. it is important because it shows you buy what you want or you buy because you have only limited amount of money. the price or quality can be considered as a general economic option that we are applying while buying something. when you buy something, price or quality could be one of the options. indeed, they define the characteristics of the product.    

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