Yahoo!'s mobile team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned. This is an example of: a. social engineering b. the Creosote Bush effect c. overspending on unproven projects d. the options portfolio of innovation

b. the Creosote Bush effect

Explanation: The creosote bush effect occurs when a project/individual is so toxic that it kills everything around it. It got its name from the creosote bush which grows in the desert and kills off surrounding vegetation by shedding its leaves to gain competitive advantage for water.

Projects and companies can get so big that innovation or developing new ideas becomes a problem. A way to prevent this is to have a champion who nurture and pioneers the project. If it is impossible to achieve the the goal of the project, it can quickly poison everything around it.

Yahoo! prevented this by stopping the project and reassigned.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

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