Business, 17.10.2019 06:40, jacksonshalika

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as
a. forward integration
b. backward integration
c. vertical channel connection
d. horizontal channel connection
e. horizontal integration?

Answers: 3

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When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as a. forward integration b. backward integration c. vertical channel connection d. horizontal channel connection e. horizontal integration?

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When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as
a. forward integration
b. backward integration
c. vertical channel connection
d. horizontal channel connection
e. horizontal integration?