Ralph lauren has numerous ways to distribute its famous shirts to customers. ralph lauren has its own polo stores throughout the u. s. and a ralph lauren website where customers can design and purchase their own shirts. in addition, ralph lauren sells its shirts through various retail stores such as bloomingdales and nordstrom. what type of channel is being used to sell polo shirts through nordstrom? a. a direct channel is where the producer and the ultimate consumer deal directly with each other. when selling shirts through nordstrom’s ralph lauren is using an intermediary, and therefore is using an indirect channel. b. an indirect channel involves the use of an intermediary between the producer and the ultimate consumer. when selling shirts through nordstrom’s ralph lauren is using an intermediary, and therefore is using an indirect channel. c. a vertically-integrated channel is one whereby a single channel member owns two or more different aspects of the distribution channel. ralph lauren selling shirts through its owns stores would be an example of a vertically integrated channel. d. this refers to a certain degree of channel coverage, not the channel type. e. this refers to a certain degree of channel coverage, not the channel type
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