Business, 08.03.2021 19:40, maxB0846

The owner of the theater in Exercise 1 would like to experiment with segmenting the market into people who have a willingness-to-pay >$20(evening session) and those who have a willingness-to-pay less than or equal to $20(matinee session). The owner still pays $10 in royalties per person who views the film. Find the price per ticket for the two market segments that maximize contribution. How many people would the owner of the theater have in each of the sessions

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The owner of the theater in Exercise 1 would like to experiment with segmenting the market into peop...