Business, 01.03.2021 21:50, kuadirkennedy
Cho is having difficulty with her company's advertising in Japan. As a representative of Cherry Motors, she intends to use American campaigns in the Japanese market. She is surprised to learn that the slogan "Body by Bass" (the company that makes external structures for Cherry Motors) loosely translated in Japanese means "Corpse by Bass." Which of the following problems did Cho experience with her company's advertising in this scenario?
a. improper foreign language
b. improper colloquialisms or slang
c. improper syntax
d. improper local language
e. improper grammar
Answers: 2
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Cho is having difficulty with her company's advertising in Japan. As a representative of Cherry Moto...
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