Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers? Discuss the relationship between competition and consumer expectations.
Explain the downside of social media for sports and entertainment marketers.
Discuss how 21st-century technology has increased entertainment options for consumers.
What do you think the sports and entertainment industry must do in order to compete with the seemingly infinite number of entertainment choices we have at our disposal?
Describe how social media has changed the fan experience. Is this a positive or negative change? Explain.
Describe how social media has changed sports and entertainment marketing.
How can sports and entertainment marketers avoid wear-out?
If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.

Which is one solution to levy the complexity of the global matrix strategy with added customer-focused dimensions?

P11.2a (lo 2, 4) fechter corporation had the following stockholders’ equity accounts on january 1, 2020: common stock ($5 par) $500,000, paid-in capital in excess of par—common stock $200,000, and retained earnings $100,000. in 2020, the company had the following treasury stock transactions. journalize and post treasury stock transactions, and prepare stockholders’ equity section. mar. 1 purchased 5,000 shares at $8 per share. june 1 sold 1,000 shares at $12 per share. sept. 1 sold 2,000 shares at $10 per share. dec. 1 sold 1,000 shares at $7 per share. fechter corporation uses the cost method of accounting for treasury stock. in 2020, the company reported net income of $30,000. instructions a. journalize the treasury stock transactions, and prepare the closing entry at december 31, 2020, for net income. b. open accounts for (1) paid-in capital from treasury stock, (2) treasury stock, and (3) retained earnings. (post to t-accounts.) c. prepare the stockholders’ equity section for fechter corporation at december 31, 2020.

On january 1, year 1, purl corp. purchased as a long-term investment $500,000 face amount of shaw, inc.’s 8% bonds for $456,200. the bonds were purchased to yield 10% interest. the bonds mature on january 1, year 6, and pay interest annually on january 1. purl uses the effective interest method of amortization. what amount (rounded to nearest $100) should purl report on its december 31, year 2, balance sheet for these held-to-maturity bonds?