1 Conducting research to identify products that
would satisfy customers
Marketing Activities
a. Planning how to carry out the
marketing process
Buying goods from a manufacturer to resell to
customers
b. Finding out about customers
3.
Taking a new product for a test drive
c. Offering the products customers
want
4.
Sponsoring a charity event
5.
Determining how to coordinate all of the
marketing activities
d. Determining how much to
charge for the products
6.
Identifying a price that buyers and sellers both
like
e. Communicating with customers
f. Putting products where they
need to be
7.
Asking customers what their needs are
8.
Evaluating the success of marketing activities
9.
Advertising a new business on the radio
10.
Determining where customers are likely to
purchase a certain product