When an Enterprise employee suggested picking up customers, the company listened. Soon the idea of picking up customers would be one of the services Enterprise would be known for. The first researcher to discover that employees are motivated to perform better when they feel like managers have listened to them and respected their ideas was

A. Frederick Taylor.
B. William Ouchi.
C. Frederick Herzberg.
D. Douglas Hughes.
E. Elton Mayo.

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using:

Your father's employer was just acquired, and he was given a severance payment of $375,000, which he invested at a 7.5% annual rate. he now plans to retire, and he wants to withdraw $35,000 at the end of each year, starting at the end of this year. how many years will it take to exhaust his funds, i. e., run the account down to zero? a. 22.50 b. 23.63 c. 24.81 d. 26.05 e. 27.35

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?