Misty, Ibtihaj, and Taraji, all African Americans, work in the advertising department of a large cosmetics company with a multi-cultural employee base. One day, while eating lunch with Misty and Ibtihaj, Taraji noted that most of the counter displays and advertisements for the company's products featured light-brown-skinned women. The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin. They developed an advertising campaign that included women of a wide spectrum of skin tones. How has diversity awareness most benefited this company?
Answers: 1
Business, 21.06.2019 19:50, love12236
Suppose your rich uncle gave you $50,000, which you plan to use for graduate school. you will make the investment now, you expect to earn an annual return of 6%, and you will make 4 equal annual withdrawals, beginning 1 year from today. under these conditions, how large would each withdrawal be so there would be no funds remaining in the account after the 4th?
Answers: 1
Business, 22.06.2019 17:40, payloo
To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.
Answers: 3
Misty, Ibtihaj, and Taraji, all African Americans, work in the advertising department of a large cos...
Social Studies, 27.08.2019 03:20