In your next consultant meeting, she reminds you about the pet industrys major trends: Your new retail venture needs to capitalize on two trends in the pet industry -- humanization and premiumization of pets. Households that humanize pets treat pets like family members, spending big money to pamper their pets with premium food and treats, lots of toys and accessories, and plenty of affection. The premiumization trend has resulted in consumers demanding high quality food and treats using organic, grain-free, and non-GMO recipes. Which two attributes would these consumers most likely seek in a pet retail experience?
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