Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?
a. Specialty
b. Convenience
c. Unsoughtd.
d. Shoppinge.
e. Durable
Answers: 2
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