Many traditional costing systems:

a. produce results far superior to those achieved with activity-based costing. write off manufacturing overhead as an expense of the current period.

b. use a host of different cost drivers (e. g., number of production setups, inspection hours, orders processed) to improve the accuracy of product

c. costingbine widely varying elements of overhead into a single cost pool.

d. trace manufacturing overhead to individual activities and require the development of numerous activity-costing rates.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.