One night at dinner, Jean recalls her favorite beer television advertising campaigns. She can only recall those of Budweiser: the Clydesdale horses, the donkey that dreamed of being a Clydesdale, the "Bud-weis-er" frogs, and the Bud-stealing Miller referees. Most of Jean's favorite Budweiser campaigns didn't even mention qualities of the beer itself. In its campaigns, Budweiser effectively used: Group of answer choices
a. advertising to enhance brand recognition and create favorable associations
b. sales promotion to influence Jean to order Budweiser synergy to create a stronger overall brand consistency to deliver the same message of quality about its beer complementarity to reach the market through different mechanisms

Cadbury has a chocolate factory in dunedin, new zealand. for easter, it makes two kinds of “easter eggs”: milk chocolate and dark chocolate. it cycles between producing milk and dark chocolate eggs. the table below provides data on these two products. demand (lbs per hour) milk: 500 dark: 200 switchover time (minutes) milk: 60 dark: 30 production rate per hour milk: 800 dark: 800 for example, it takes 30 minutes to switch production from milk to dark chocolate. demand for milk chocolate is higher (500lbs per hour versus 200 lbs per hour), but the line produces them at the same rate (when operating): 800 lbs per hour. a : suppose cadbury produces 2,334lbs milk chocolate and 1,652 lbs of dark chocolate in each cycle. what would be the maximum inventory (lbs) of milk chocolate? b : how many lbs of milk and dark chocolate should be produced with each cycle so as to satisfy demand while minimizing inventory?