Business

Business, 06.11.2019 19:31, henbry540

Lori krauss, vice president of brand management at warby parker, was told today that her 2015 sales were $100million and her 2017 sales are projected to be $180million. she also noticed that they spent $10million on advertising in 2015. the fashion industry spent $500 million on advertising in 2015 and had industry sales topping $4billion in 2015. using a budgeting method, lori decided to set her marketing budget for 2017 at $22.5million. which budgeting method did he use

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