Gardella corporation has two divisions: domestic division and foreign division. the following data are for the most recent operating period: domestic division foreign division sales $ 210,000 $ 270,000 variable expenses $ 90,300 $ 86,400 traceable fixed expenses $ 90,000 $ 121,000 common fixed expense $ 37,800 $ 48,600 the common fixed expenses have been allocated to the divisions on the basis of sales. the domestic division’s break-even sales is closest to

Karen is working on classifying all her company’s products in terms of whether they have strong or weak market share and whether this share is in a slow or growing market. what type of strategic framework is she using?

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

Which of the following statements is true of unsought products? as compared to convenience products, unsought products are purchased more frequently. unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. a life insurance policy is an example of an unsought product. unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. unsought products are those products purchased for further processing or for use in conducting a business.