Gradual "rollouts" are characteristic of which step of the new-product development process? idea generation development idea screening idea evaluation commercialization

The answer is commercialization

Gradual "rollouts" are characteristic of commercialization process. Commercialization process involves the introduction of a new product or production method into commerce, making it available on the market. It is a stage-wise process, and each stage has its own key goals and milestones.

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