Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called brainstorming groupthink outsourcing crowdsourcing nih syndrome

The answer is Crowdsourcing. Crowdsourcing is the practice to obtain information, it is a less expensive way than hiring a professional translator, and this is typically done via internet. Relatively open and often rapidly-evolving group of internet users; it divides work between participants to achieve a cumulative result.  

dude you should crop your image so only the question shows. but   can you explain it better