Research on memory construction indicates that memories of past experiences are likely to be:

The correct answer is that, it is likely to be distorted by one’s current assumptions. It is because the individual’s assumptions are likely to affect a person’s decisions and the memories that they uphold as this is a process in which an individual accepts a certain thing to be true even if there is no evidence that will hold it to be true.

answer; /// (culture);

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.