The first step of an organizational behavior modification (ob mod) program is a. evaluate and maintain. b. identify behavior to be modified. c. analyze behavior antecedents and outcomes. d. measure the baseline level.

The first step is identify behavior to be modified.
identify behavior to be modified involves knowing which behavior is wrong and should be rubbed off.
This step might actually be the hardest step because most people with negative behavior tend to not realize that they're having that behavior.

Selection (b) is correct. As with any type of research, the first concept to be undertaken is to identify the concept under study, or in this case, the behavior to be modified. Before analyzing the behaviors in the program, we have to know what the behaviors are.