In the context of the ABC model of an attitude, affect can be most likely measured by a person's .

Intentions

Explanation:

When showing signs of someone's attitude, it is important to consider what their intentions are, and why they are acting that way due to a precursor. In this case, the "A" in the ABC model would thus be someone's intentions based on their attitude. Hope that helps :)

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.