Social Studies, 29.09.2021 19:30, queendeon123
Describe how the customer decision-making process would operate for these goods and services.
A new car:
Need recognition…My battery, engine, and transmission is bad on my old car. I might as well get a new one.
Information search…Should I try a used car dealership or go all out and go to the Mercedes dealership?
Evaluation of alternatives…A used car would be a lot cheaper, but a Mercedes would get me a lot of clout from my friends.
Purchase…I chose the used car to save money.
Post purchase evaluation…The car only has 30,000 miles on it and is 2 years old. So I made a good decision. I saved about $20,000.
A winter coat:
Need recognition…
Information search…
Evaluation of alternatives…
Purchase…
Post purchase evaluation...
A restaurant:
Need recognition…
Information search…
Evaluation of alternatives…
Purchase…
Post purchase evaluation…
Answers: 3
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Describe how the customer decision-making process would operate for these goods and services.
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