Evaluate the extent to which the government has contributed to school fees​

budget and is supplemented through school fees and/or school fundraising. ... The School Fee Exemption policy says that each school, through its school governing body (SGB), must determine fees and inform parents and caregivers about the exemption policy.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.