Social Studies, 26.08.2021 21:00, jayowens20
Triarch and Thoulos compete in the fast-fashion clothing business. The consumers’ net perceived benefit as a function of product quality (q) and price (p) in this market is described by the equation below:
Customer’s Net Benefit (CNB)= 100q/p^2
a. Find the combinations of price and quality that give Triarch’s customers a net perceived benefit of 2 and represent them graphically in a Value Map.
b. Triarch sets its quality for a top equal to ÂŁ12 and its price equal to ÂŁ20. If Thoulos sets its price equal to ÂŁ15, how much does it need to set its quality in order to generate more perceived benefit to customers than Triarch?
Answers: 1
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Triarch and Thoulos compete in the fast-fashion clothing business. The consumers’ net perceived bene...
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