According to your textbook, emotional appeal isa. inappropriate in a persuasive speech on a question of policy. b.often necessary when a speaker is trying to move an audience to action. c.most effectively generated by using emotionally charged words. d.unethical unless the emotional appeal is combined with causal reasoning. e.seldom used by public speakers in support of honorable causes

B.

Explanation:

An emotional appeal is a type of persuasive language used to move people to action. It is also known as pathos. The orator uses emotional appeal to bring emotional action from his audience.

As your textbook explains, emotional appeal is important to use when the speaker wants his audience to take action. Using emotional appeal in persuasive speech to move the audience to action is a wise strategy.

Therefore, option B is correct.

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