Which event is an example of a hortatory, or encouraging, technique?

A clear example can be during the rest of a match of a football tournament of an Institute in which the local team loses 3 - 0, and the players being grouped in the field of play, on their knees and in silence, soaked in sweat and defeat, knowing that the match was already finished, the coach gets in the middle of the round and ends the lament party with a motivational speech that reflects the importance of each one in the team and highlighting the importance of the fun and not the final result.

answer; george herbert mead;