What strategy was on display when president obama visited several college campuses urging students to pressure lawmakers not to increase interest rates on student loans?

I think the strategy is to gain favor and trust coming from the next coming working force of the country. He urges the college students to have a better ground and support of pushing his ideas for education. In addition to this, he mentioned it to Congress to have lower interest rates to make student loan low and affordable. 

What’s the

Ibelieve that the answer is (a).