The impact and effect of media are often difficult to underestimate, as orson welles broadcast of "the war of the worlds" demonstrated in 1938. this example is used in support of the hypodermic needle, or magic bullet, theory, which suggests that

Steven spielberg's classic movie jaws was a thriller about a great white shark that terrorized tourists at a local beach. just before the shark's appearance, eerie music began playing. as the unseen shark came closer, the tempo of the music picked up. after the audience had experienced this a few times, the sound of the music triggered the emotional reaction of fear in the audience even though the shark still had not appeared. at that point, the sound of the eerie music was a: a) unconditioned response (ucr) b) conditioned response (cr) c) conditioned stimulus (cs) d) unconditioned stimulus (ucs)