Aristotle believed that the persuasive power of relied upon the credibility of the speaker.

Ethos

Explanation:

According to the concept of Aristotle's artistic proofs,ethos is defined as the appeal with ethics. This appealing mechanism towards audience or other people based on the speaker's character credibility .

Convincing audience through establishing link based on ethics is the major purpose that will make people understand about the argument proposed by speaker.

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