Trade is evaluated by weighing and a. need . . want b. costs . . benefits c. value . . currency d. competition . . price

B. costs . . . benefits

Explanation:

A trade must be evaluated by weighing cost and profit. If, despite the low price, the quality of the product is very poor or the innovation is very low, the trade starts to compete not only with its direct opponents, but also with another strategic group, namely the group of competitors who seek leadership (focusing on quality and / or innovation). This is because the customer will evaluate that the cost-benefit of the lower-priced product is not satisfactory. So even in the "price leadership" strategy you have to guarantee a quality standard that is right for the customer.

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