During the lecture Wayne is busy texting on his cell phone, while kind of half paying attention to what the professor is saying. A few minutes after making a point the professor gives an pop quiz on the material. Wayne can t retrieve the information the prof gave in the lecture and does poorly on the test. A likely factor in Wayne s not being able to retrieve the information is: a. state dependent memory b. context dependent memory c. encoding elaboration d. encoding failure

Encoding failure

Explanation:

Encoding

This is simply defined as the processing of information into the individuals memory system. There are different Levels of Processing theory that serves as recall of information which is based on how deeply informations are processed, a theory by Craik and Lockhart.

Encoding Failure

This simply covers when an individual never attending to the information in the first instance. This can lead to Storage decay which is said to be the fading of information due to the lack of use and involves physical change in the brain.

The phone serves as an Interference which is another set of information that makes it hard to remember another set of information( the professor's lecture).

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