Refers to any information about a product or an organization that is communicated to the public through the media and is not paid for or controlled by the sponsor.

Erikson's theory of personality grants more power to the than freud had allowed.

Martin, a 32-year-old human relations administrator at a university, believes that all professors over age 50 are incapable of learning the new educational technologies and are content to keep presenting their same "tired, boring" lectures. he often expresses these views to other administrators and does not encourage any of the "older" faculty members to attend professional development meetings related to new teaching approaches nor does he suggest that the university send them to any of the technology conferences. martin is exhibiting

Danilo has been working for metropolitan taxi for three months. he expected that his job would be to drive around the city, pick up fares, and drop them off at their desired locations, but in his first few days on the job he realized that the job entails much more. he must keep his taxi cab clean and neat, and some days he will be stationed at the shop and go to people's houses to pick them up and bring them to the local airport. within a few months, he has learned that taxi drivers often express frustration with the people they call "civilians"—that is, non–taxi drivers, whose driving skills they complain about incessantly. in his first few months on the job, describes what danilo is undergoing.