Social Studies, 13.01.2021 19:00, rfieldgrove8512

Describe the rise of the consumer culture.

Answers: 1

Show answers

Answers

Consumer culture has developed over the years for many different reasons such as the demise of the social class and embourgeoisement which are both key factors in capitalism and has therefore led to the argument that consumer society merely reflects the rise of capitalism which I plan to discuss within this assignment. The origins of consumer culture have been discussed by Grant McCracken (1998) who argues that there is minimal agreement in regards to the origins of consumer society. McCracken took on the viewpoint that it would not be beneficial to look at a specific point in time in which consumer culture arose but to primarily focus on patterns of changes within culture and how these pattern of changes led to the reformation of society.…show more content…

However the works of Neil Mckendrick (1982) led him to the viewpoint that consumer culture began in eighteenth century England with the commercialization of fashion which led to a mass change in people’s taste.

So according to McKendrick the sudden change in people’s taste in relation to fashion during the eighteenth century meant that terminology such as ‘style’ developed and represented the shift in demand for items of clothing that was produced on a larger scale by new technology within the textile industry and marketing to a mass audience through improvements in printing technology which allowed and supported mass advertising to all members in society.

The third was the development of the department store. According to McCracken the Department store changed the nature of purchasing activity because department stores essentially institutionalized consumption and changed the way in how consumers were influenced and to how much influence they were subjected to in relation to purchasing goods and services. From looking at the work of McCracken and McKendrick it is clear that the development of the consumer society came from an increase in the supply and demand mindset which is a key factor or element within a consumer society.

Explanation:

answered: Guest

just don't strip down in public lol

answered: Guest

Idont understand this questio

Other questions on the subject: Social Studies

Social Studies, 22.06.2019 14:30, brianamelara

Read the quote about government in iran. “we thought that mr. khatami’s victory was a victory for us as well. the election of a more democratic government seemed to be a bright new beginning . . but within less than a year of the election, the journalists, reformists, and intellectuals began to be persecuted by hard-liners in the judiciary and intelligence ministry . .” —camella entekhabifard, “tehran’s eternal youth,” new york times based on this quote, how does camella entekhabifard feel about the iranian government? a. she supports reforms and was disappointed when they did not come about. b. she supports hard-liners who want the supreme leader to have more power. c. she believes reformers should be silenced to keep iran's government strong. d. she supports a more democratic government but opposes freedom of speech.

Answers: 3

continue

Social Studies, 22.06.2019 14:30, sophx

What service name do you like? 1.schoolbrella 2.schoolplicity 3.studentaxle 4.studiley 5.edulliance 6.savantsnap 7.peaklemon 8.swiftgrasp 9.educaco 10.vistarise 11.iqpursuit 12.studentpivot 13.edgyadvice 14.studenterra

Answers: 1

continue

Social Studies, 23.06.2019 06:00, issagirl05

What natural resource from west africa had a significant im pact on the growth of ghana

Answers: 2

continue

Social Studies, 23.06.2019 06:30, onlymyworld27

Which fundamental freedoms do citizens of both washington and the united states have in common freedom of education freedom to assemble freedom of earnings freedom of religion freedom of speech

Answers: 2

continue

Do you know the correct answer?

Describe the rise of the consumer culture....