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What attorney successfully defended zenger during trail

The controlled use of fire by hominids: (a) limited the expansion of hominids into certain environments, such as dry grasslands. (b) decreased the amount of food energy available in the hominid diet. (c) contributed to geographical expansion and food production techniques in positive ways. (d) has been shown to contribute little to the digestive process of hominids.

What are policymakers trying to do by using the media to deliver specific messages to citizens?