Explanation:
POLITICAL PARTIES represent broad points of view — or IDEOLOGIES — that present people with alternative approaches to how the government should be run. Each party seeks political power by electing people to office so that its positions and philosophy become public policy. For example, both the Republican and Democratic candidates for President present competing plans for solving a wide array of public issues. People, then, link to their government by identifying themselves as "Democrats," "Republicans," or "Reform" party members, for example.
The Media
Citizens get the vast majority of their political and governmental information from the media, which includes television, print journalism, radio, and now the Internet. Here, former Independent Prosecutor Kenneth Starr faces the media upon exiting his office.
CAMPAIGNS and elections involve citizens by reminding them of their ultimate power — the vote. Campaigns today are increasingly elaborate and long, costing millions of dollars, and attracting the public's attention in any way they can. For all the expense and glitz, the process of electing government officials provides citizens with vital information regarding issues and candidates' qualifications for office.
INTEREST GROUPS organize people with common interests and attitudes to influence government to support their points of view. They generally represent only one issue or a closely related set of concerns. So, people can organize according to their profession, business, corporation, or hobby — yet another way to "link" to government.
Political parties
Here, the symbols of the Democratic and Republican parties engage in some good-natured ribbing.
The MEDIA play an important role in connecting people to government. Most of us find out about candidates for office, public officials' activities, and the burning issues of the day through television, newspapers, radio, and the Internet. The media's power to shape the American mind has often been criticized, but it also allows people to give feedback to the government.
The United States is far too large a country to operate effectively as a direct democracy. Even with elected representatives in Washington and in state capitals, it is still difficult for modern Americans to participate in their government in meaningful ways. Democracy still works though, partly because linkage institutions make important connections that allow the government to hear what its people are saying.
