Rules of conduct or social expectations for behavior are called .

Rules of conduct or social expectations for behavior are called social norms.

Explanation:

It is essential to establish rules to strengthen behaviors for healthy coexistence between people. Social norms are a set of rules that people must follow for a better coexistence, to which the behaviors/conduct, tasks and activities of the human being must be adjusted, that is, social norms refer to all the products of social interaction shared by participants and who regulate their conduct as individuals, so that members of society can get along with each other.

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