Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate? A) Limited relationship
B) Cognitive dissonance
C) Marketing mix
D) Psychographic segmentation

After graduating from college with a degree in education, matt found a teaching jobin saudi arabia. he figured that a teaching job in the middle east would be the same as a teaching job in the united states. while there were similarities between american and saudi schools, matt was unprepared for the differences between the two cultures. on the first day, a number of his students arrived later than the class's designated 10 a. m. starting time. later, during a break, he noted that his students seemed to stand closely to each other and to him when they spoke. after class, a confused matt asked the american director of the teaching program about these observations. that's why it's always important to do your homework! the director responded with a laugh. what is the possible explanation that director could gave him?