Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by:. a. looking through the internal records of a firm, often found on the company website.
b. examining personal memories and knowledge.
c. using the Internet to find what other consumers feel about a specific product or service.
d. consulting close friends and families before expanding the search to a wider, external group.
e. being influenced by advertising.