Which media effects theory looks at why people choose certain media and not others?

Symbolic Interactionism theory.

Explanation:

Symbolic Interactionism theory is the theory of mass media that studies the behaviour of people towards someone or something. Through this theory, the researchers are able to study that why people behave in certain manner with someone and in other manner with others.

It is said the people act and interact based on the shared symbols. Through the theory of symbolic interactionism, researchers are able to know that how media is able to use this principle of shared symbols to create its own symbols. Through this theory one is able to access why people choose certain media and not others as the way they share symbols.

So, the correct answer is symbolic interactionism theory.

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