The advertising industry continues to express concern over the highly cluttered viewing environment on TV. The amount of clutter increased as much as 30 percent during the 1990s and has continued to increase over the past two decades (Thielman, S., 2013). Clutter levels have been increasing. Thus, a viewer watching three hours of prime-time programs on the major networks would be exposed to more than 100 commercials in addition to programming promotions, and public social announcements (PSAs). The problem is even greater during popular shows, to which the networks add more commercials because they can charge more. Discuss reasons (4 reasons) for this phenomenon clutter. What are some of the ways (4 ways) advertisers can use to break through or address the problem of clutter? 20 marks

The advertising industry is used for mainly three reasons. Commercial, social, and politically. The advertisements may have a profit if it is commercial and creates an awareness if it is social whereas to get more votes out of an election for political reasons.

marginal cost is a microeconomic measure that us to evaluate the extent to which the level of production of a good is sustainable in accounting, that is, to how many quantities the company plans to profit from the production of the good.

the concept of marginal cost is simple, it means the cost of producing one more item. for example, in the case of pies, the marginal cost is the cost of producing one more pie than those that have already been produced.

it is important to understand that productive activity influences marginal cost. the marginal cost of some goods can be very high, while others may be insignificant. for example, the marginal cost of producing an extra plane is very high. already the marginal cost of a water company to provide 1l more water is derisory.

in the case of pies, the cost involves the inputs, the labor and the fixed cost, which involves the fixed space of the bakery. the level of production initially has the marginal cost decreasing because there is space and manpower available. however, to produce more you have to hire more workers and buy more inputs. if physical space is limited, workers will conflict with places, inputs and their productivity will decrease, meaning there is an optimum point of production for each level of space and manpower. from this point on, the productivity of the workers will be getting smaller because of lack of space, so that the marginal cost of producing one more pie will be increasing. so, although you have not posted the chart, but if you have the answer, you can see that my explanation goes according to the marginal cost curve that will increase from the 4th pie, answer (c).