Matthew frequently screams when he wants attention from his Mom. In order to decrease Matthew's screaming behavior, his Mom does not pay attention to him when he screams. When Matthew quietly asks for attention, his behavior is reinforced with attention from his Mom. Which differential reinforcement procedure is Matthew's Mom using?

Differential Reinforcement of Alternative Behavior (DRA)

Explanation:

DRA is considered to be an applied behavioral analysis technique that is used when the aim is to reduce a problem behavior. Profession in the field of applied behavioral analysis tend to reduce these problem behaviors via ethical method of reinforcement first. This implies that children are being taught what else to engage themselves in in order to stop the behavior. It is helpful when trying to stop problem behaviors such as aggression, tantrumming etc. In short, DRA is the reinforcement of an alternative behavior while at the same time, withholding reinforcement for the problem behavior.

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