SPORTSWEAR MINI CASE:
Kevin plays baseball for Patagonia University and needs some new athletic shorts to wear during practice. His teammate, Barry has a pair of shorts in a style that Kevin likes, so one Saturday, Kevin heads to Sportswear Megastore to see if he can find them. He goes to Sportswear Megastore because that's where his mother used to go when she bought him athletic wear. While there, he sees a baseball cap that he's seen his favorite professional baseball player wearing during TV interviews and decides to purchase that as well.
In the SPORTSWEAR MINI CASE, Kevin's patronage of the same shop that his mother used constitutes .

b. intergenerational brand transfer

Explanation:

According to a different source, these are the options that come with this question:

a. conspicuous consumption

b. intergenerational brand transfer

c. word-of-mouth

d. referral

e. endorsement

Intergenerational brand transfer is a term that describes a particular type of consumer habit. This refers to a situation in which the consumption of a product lasts for several generations. Through socialization, new generations trust the brand and product that previous generations bought. This is the case in Kevin's example. In Kevin's case, he decides to go to a particular store mainly because this is the store that his mother usually bought items from.

the first settlements began along the huang river because of the importance of the huang river in the beginning of china. it goes back to the story, “the tale of emperor yu”, which references the tale of the great flood, which was caused by the huang river and was believed to create and influence china’s making.