When compared to other forms of promotion, personal selling:
becomes more important as the number of potential customers increases.
tends to be more effective in selling frequently purchased products.
gives more freedom for the sales message to be customized according to the interests of the prospective customers.
provides better prospects for the sale of simple, low-involvement products that require little thought before purchase.

Gives more freedom for the sales message to be customized according to the interests of the prospective customers

Explanation:

The personal selling is one of the type of business marketing strategy in which the various types of organizations or companies are start selling their products to the consumer face to face and promoting the brand and the product providing a detail knowledge to the customer.  

 The main objective of the personal selling is to encourage the consumer or user about their specific product and give a brief description abut the product including benefits and its applications.  

 According to the given question, when we comparing personal selling with the other form of promotion strategy then the personal selling gives more freedom as compared to others as we can customized the promotion on the basis of the customer's interest.