When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) strategy or strategy in order to compete in the global marketplace.
a. international strategy; multidomestic strategy
b. global strategy: multidomestic strategy
c. global strategy; transnational strategy
d. international strategy; transnational strategy

c. global strategy; transnational strategy

Explanation:

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a global strategy or transnational strategy in order to compete in the global marketplace.

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