highlights the importance of relevance to persuasion. It is based on the belief that listeners process persuasive messages through either central processing or peripheral processing depending on how important the message is to them.
A. Latitude of acceptance or rejection
B. Maslow's hierarchy of needs
C. The Elaboration Likelihood Model
D. The motivated sequence

The Elaboration Likelihood Model

Explanation:

The Elaboration Likelihood Model opined  that there are two tracks to persuasion,  the central path and the peripheral path. The central path is mostly used when the recepient is inspired to think about the message and has the ability to think about the message. If the person cares about the issue and has access to the message with a minimum of distraction, then that person will elaborate on the message. Lasting persuasion is likely if the receiver thinks, or rehearses, favorable thoughts about the message. A boomerang effect is likely to occur if the subject rehearses unfavorable thoughts about the message. If the message is ambiguous but pro-attitudinal (in line with the receiver's attitudes) then persuasion is likely. If the message is ambiguous but counter-attitudinal then a boomerang effect is likely.The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.

C. The Elaboration Likelihood Model

Explanation:

The Elaboration Likelihood Model is tries to explains that there are two route to processing persuasion which is the peripheral processing and the central process, which is dependent on the importance of the message received.

The central route is used when the individual has high interest and ability to process the information received. Persuasion via the central route tend to last longer.

The peripheral route is when the individual has little interest  and ability to process the information received. Persuasion via the peripheral route tend to be short lived and individual might revert back to initial position on the subject matter.

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