When a husband decides to buy his wife a wedding anniversary gift, he takes extensive measures to buy an apt and lovely gift for his wife. Which type of involvement does this consumer behavior demonstrate?

Emotional involvement

Explanation:

Emotional involvement -

It refers to the mind set of the human being, where the emotions plays a very crucial or vital role during any task, activity or circumstances, is referred to as emotional involvement. And, the person takes emotion to be at the almost top position during any situation he or she is dealing with.

Hence, from the given question,

The husband being extremely attached to his wife, thereby takes a lot of care and measure while buying any gift of her.

Thereby showcasing " emotional involvement " .

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- jack watson

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