Very brief exposures to faces of people from different ethnic backgrounds (about whom one has a negative attitude) frequently causes people to respond faster to words with negative meanings than to words with positive meanings. This technique or type of research is known as:

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Very brief exposures to faces of people from different ethnic backgrounds (about whom one has a negative attitude) frequently causes people to respond faster to words with negative meanings than to words with positive meanings. This technique or type of research is known as:

a) bogus pipeline

b) bona fide pipeline

c) category activation

d) implicit racism

e) the superordinate memory effect

The technique described is knows as b) bona fide pipeline.

Explanation:

Russel Fazio developed the bona fide pipeline as a technique to assess attitudes and their relationship with behavior. A famous example is the study described in the passage. In this study, the subjects are exposed to pictures of people of different races briefly. Then, they are shown a word, to which they must react by pressing a button. There is a button that shows they perceive that word as good, and a button for when the word is bad. What this study shows is that, if people associate a race with "bad", they will more quickly recognize a word that is bad than they will a word that is good, since their brains have already been activated, so to speak, to the concept of bad.

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