The retail marketing mix has four elements that must be managed by the firm:. a) Product and service assortment, retail prices, promotion, and distribution (place). b) Using an upscale stand-alone coffee shop as the retail example, drag each retail mix element description and drop it into the correct retail mix category. c) Once all of the elements have been classified, click Submit.

a) Product and service assortment, retail prices, promotion, and distribution (place).

Explanation:

Participate in planning, research and analysis before implementing a retailer’s marketing strategy. At the core of any retail marketing plan is a mix of four PSs of marketing (product, price, position and promotion).

    1. Product

In general marketing, a product decision is about determining which goods or services to sell to a specific group of customers. An important aspect of this element of the mix is new product development.

    2. Expensive

The value of a marketing mix is an important one because it represents a company based on what the company receives for the product or service being marketed.

    3. Location

Positional considerations include the use and maintenance of distribution lines, location of outlets, mode of transportation and inventory level. This is to ensure that products and services are available at the right time and at the right time.

    4. Promotion

Retailers continuously communicate with their customers using a variety of techniques and techniques. Retail promotion involves managing the elements of the advertising mix, including advertising, sales promotion, digital and direct marketing, personal selling, sponsorship and public relations.

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