Eva's friends and her husband think that it's important that she get a mammogram at her next annual checkup. Eva believes that it will be relatively easy for her to make time in her schedule for that extra procedure. Thus, Eva has every intention of getting a mammogram as part of her annual checkup. This example best reflects the power of and , respectively, to influence behavioral intentions and subsequent behaviors.

Subjective norm; perceived behavioral control

Explanation:

Subjective norm is the pressure to behave or act in a certain way just because you think it is what is generally accepted. Or because you want to get the approval of a "important" people or or person. It is the belief that an important person or group of people will approve and support a particular behaviour or action, so you act or behave in that way.

Subjective norms are usually determined by the perceived social pressure from others for a person or an individual to behave in a certain manner and their motivation to comply with those people's views.

Eva wants to get a mammogram not because she wants to but because her friends want her to and she accepts that she should do it because it will please her friends. They have also controlled her behaviour, because notice she has been going for checkups but have not seen the need for a mammogram, but feels she should get it now because it will please her friends. She simply complied with their views.

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